Further,Bigger
Communication campaign | Grimaldi Forum Monaco
There are places that do more than welcome.They inspire, elevate, and bring people together. In 2025, the Grimaldi Forum Monaco celebrates its 25th anniversary and unveils a new scale, with over 6,000 m² of additional space.This campaign wasn’t just about showcasing an architectural expansion — it was about expressing an ambition: to go further, reach higher, and resonate more deeply. Creating for such a place means composing with space, light, and motion.It means offering a sensitive interpretation of what it truly represents: a centre of excellence, resolutely focused on the future.
Plus Loin, Plus Grand · Further, Bigger ·
We built this campaign around a simple and evocative concept:
“FURTHER, BIGGER”
A signature that conveys momentum.
An expansion of the venue, of course —
but also an expansion of possibilities, perspectives, and ambitions.
Each visual highlights a distinct facet of the Grimaldi Forum’s identity — culture, congresses, sustainability — through bold, clear, and symbolic compositions.
Artistic direction
Our intention: to capture the Grimaldi Forum’s elegant monumentality, while revealing the movement, light, and humanity that bring it to life.
Low-angle shots as a signature perspective
All visuals were built around low-angle framing, which here becomes a visual language in itself.
It enhances verticality, expands the viewer’s gaze, and evokes a sense of elevation and forward motion.
A bold choice, designed not only to highlight volumes, but also to reinforce the symbolism of the venue: a space looking to the future, in constant expansion.
The blue sky as a chromatic choice
The azure sky is a constant presence.
It embodies clarity, excellence, and openness.
It serves as a unifying visual backdrop, enhancing the building’s lines and the lightness of the figures.
The Grimaldi Forum’s glass roof as an iconic element
As the venue’s architectural signature, the glass roof becomes a visual anchor throughout the campaign.
It reflects light, frames the silhouettes, and brings spatial coherence to the overall composition.
It is shown in its many dimensions, enveloping, radiant, and inspiring.
Key visuals
MICE
CULTURE
RSE
The Grimaldi Forum Monaco is more than a building.It’s a living space, in motion, at the crossroads of the human and the monumental.A cultural signature. A destination. A centre of convergence.And for its 25th anniversary, it needed a campaign in its image: clear, ambitious, contemporary.
Acknowledgements
Our clients, Dany & Sébastien
Our models, Célia, Cyrille, and Mathieu
Our makeup artist, Marion
Our videographer, Benjamin
Our photographer and his assistant, Sébastien and Thomas